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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing mix of a selected brewery
 NOVÁKOVÁ, Šárka
Theoretical - methodological analysis of the fundamental problem, which the Thesis will be solving:The importance of marketing management is growing on the Saturated market.The companies, which use marketing management for their operation and have developed their marketing programs, are generally more efficient and successful.The proposal of The Marketing mix is based on the respect of particular market's specifics and evaluated factors affecting the subjects. For the proposal of marketing mix are used information obtained from the research of consumer behavior and the implementation of a SWOT analysis, PEST analysis.
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